Jersey Boys Teams Up with StubHub
June 17th, 2009Ticket resale website StubHub has teamed up with hit musical “Jersey Boys” to establish StubHub as the show-approved secondary sales outlet for North American productions of the tuner.
StubHub will promote “Jersey” with a marketing push that includes pumped-up visibility on its site, which is also a forum for the resale of tickets to sporting events and concerts. Marketing for the often sold-out musical, meanwhile, will tout StubHub as the endorsed outlet for ticket buyers who can’t score the tickets they want through the box office.
Visit Variety.com for the full story.