June 12, 2012

Record-Breaking Jersey Boys Concludes on a High Note in Auckland This Sunday!

June 12th, 2012

Jersey Boys is being hailed a success by the Auckland Council Controlled Organization ATEED , which promotes tourism, events and economic development! Check out the update from reporter Bridget Jones:

After ten weeks and more than 70 performances, Jersey Boys’ run at Auckland’s Civic Theatre is ending this Sunday, but the show is leaving a healthy legacy for the theatre scene.

More than 100,000 people have seen the production, which is based on the lives of Frankie Valli and the Four Seasons, making it the biggest musical to hit New Zealand since Mamma Mia in 2004.

The show’s opening week ticket sales broke records and it is now the highest grossing show in New Zealand for a decade.

Around 35 per cent of tickets sold for Jersey Boys were to people outside of the Auckland region and Jennah Wootten, spokeswoman for Auckland Tourism, Events and Economic Development’s (ATEED), says the economic impact of events like these plays a key role in achieving the long-term goals for Auckland.

“These shows attract a wonderful cross section of young and old from around New Zealand and the city to enjoy a world-class experience in Auckland.”

ATEED predicted Jersey Boys audience members from out of town would stay in Auckland for one and a half nights spending approximately $130 per person, per night.

This means the show could have brought in as much as $6.8m into Auckland during its ten-week season.

Click HERE for the full story.

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