August 12, 2011

Friday Flashback: The Bob Crewe Generation’s Rendition of ‘Music To Watch Girls By’

August 12th, 2011

According to Greg Adams’ entry in the All Music Guide, Pepsi used the slogan “Come Alive! You’re in the Pepsi Generation” and a melody titled “Music to Watch Girls By” in their mid-’60s advertisements. Legendary producer Bob Crewe took his cue from the T-Bones, who had enjoyed a hit the previous year with an Alka-Seltzer jingle, and turned Pepsi’s theme and slogan into the first Top 40 hit to bear Crewe’s name as artist. The Bob Crewe Generation’s rendition of “Music to Watch Girls By” peaked at #15 on the Billboard Hot 100 chart in 1967 .

No Comments »

No comments yet.

RSS feed for comments on this post. | TrackBack URI

Please leave a comment