May 31, 2016

Check Out the Fab Open Book Feature on Rick Elice in @BroadwayWorld!

May 31st, 2016
Rick Elice, 2010

Rick Elice, 2010

Always great to see a story about the amazing Rick Elice, isn’t it? Well,’s Michael Day is highlighting Rick and his career–from actor to Tony Award-nominated author & more! Check out a preview below:

But after twenty years with both Roger Rees and Serino/Coyne, Rick Elice’s life was about to change again.

“Roger said to me, ‘I think it’s time you left advertising. You seem less happy with it than you used to be.’”

“Unbeknownst to me he had spoken to a friend of ours who was an executive for Walt Disney. They made me an offer to be a creative consultant at their studio in California. I didn’t want to move there so they agreed I’d spend 15 days a month in Burbank and the rest in New York. I was a creative consultant; a troubleshooter on whatever project may be around that needed a polish.”

Then I got a phone call from one of the clients at Serino/Coyne. MAMMA MIA has just opened and he said he had the rights to The Four Seasons. I said ‘I love Vivaldi’ and he said “No, Frankie Valli and The Four Seasons. Would you be interested in doing a MAMMA MIA thing with that catalog?’”

“It didn’t interested me but he asked if I would at least meet with Frankie Valli and the principal songwriter Bob Gaudio. I asked if I could bring a friend.”

Click HERE for the full story.

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