November 25, 2008

New Adidas Ad Features Beggin’!

November 25th, 2008

From It’s adidas 60th anniversary and the brand is having a party—on TV at least—and the guest of honor is adidas Originals. The German athletic apparel giant is giving its lifestyle brand, Originals, its first U.S. TV advertising ever: A 30-second spot featuring music stars like Katy Perry, DMC (of Run-DMC) and Method Man cavorting with sports phenoms David Beckham and Kevin Garnett.

The ad, breaking this week, shows the star-studded group at a party decked out in adidas Originals shoes, shirts, jeans and jackets. There are no spoken words in the ad, which runs as long as 120 seconds, though the TV versions run in 30- and 60-second versions. Instead, there are impressionistic shots of the celebs entering the party, dancing, smiling, painting and falling down, all as a remix of the Frankie Valli and the Four Seasons’ “Beggin’” (by DJ Pilooski) plays.

“The overarching message is, ‘It’s a celebration,’ ” said Simon Atkins, director of U.S. marketing for adidas. “It’s a house party and everyone’s invited.”


  1. Great. Let’s hope Rhino/Warners get off their backsides and try and make it a hit in the USA. It’s amazing how the re-edit has had cult underground following for the last couple of years but, unlike in Europe, no breakout into wider popularity

    Comment by Martin Wright — November 26, 2008 @ 4:32 pm

  2. Wow…I’m admittedly sooo far behind on this – cool to know that this remix has been around for a while.

    It’s too easy to think that the ad folks find / come up with new stuff when sometimes they’re just adept at nabbing a gem that was otherwise relatively unknown to the mainstream.

    Good stuff…25 minutes after looking I finally found a copy of the mix. Thanks! Cheers!

    Comment by Chucklyn — December 1, 2008 @ 12:17 am

  3. I’ve seen the full video of Madcon’s version of “Beggin”, and really enjoy the beat as well as the hip new spin on the classic from Frankie Valli & the Four Seasons. Just go to YouTube and search for “Madcon’s Beggin”. Enjoy!

    Comment by Mike B. Magbaleta — December 18, 2008 @ 1:34 pm

  4. Hi Everyone,

    If you like the song for the Adidas Originals House Party, it was made originaly by Frankie Valli and it’s called Beggin. The song was remix by Pelooski. Other remix versions where also created by Boogie Studio for the web videos.

    If anyone wants to hear the proposed remix created for web videos, feel free to check them out at:


    Benoit Martel
    Boogie Studio

    Comment by Benoit Martel — April 2, 2009 @ 12:41 pm

  5. Thanks for the links.

    I wonder if some of our other posters can think of other Frankie Valli and the Four Seasons songs that could be reworked and used in advertisements in this way.

    Comment by Ted Hammond — April 2, 2009 @ 7:02 pm

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